Who are we...

We are two seasoned operators who have gently but strongly opinionated about how software should be made to serve the users and not something we need to be trained to use.

Stephan Smith

I'm Stephan Smith (LI)—a serial technical founder and fractional CTO. I help founders make better technology decisions with clear tradeoffs, practical architecture, and a bias toward shipping.

A big part of my approach is using low-code patterns and AI to drive the outcomes: prove what matters fast, reduce unnecessary complexity, and reserve custom engineering for real competitive advantage.

Jesse Marple

I'm Jesse Marple (LI)—a product, engineering, and user experience operator. I've built and grown countless products and services, focusing on creating solutions that users actually want to use.

My approach combines technical execution with deep user empathy: ship fast, learn faster, and build products that solve real problems. I believe the best products come from understanding both what's possible and what people need.